Whatever the marketing challenge — we’ve likely seen it before.
25+ years of experience across every aspect of marketing. Strategy to execution. Senior thinking without the senior price tag.
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Construction
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Industrial B2B
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Professional Services
Every engagement starts in the same place.
Understanding what’s actually happening in the business. Not what people think is happening. What the data, the customers and the commercial reality are actually saying.
From there, I work at whatever level the business needs. Sometimes that’s pure strategy. Sometimes it’s sleeves rolled up making things happen. I lead it all personally. We bring in the right specialists when the brief needs them.
Senior thinking at the front. The right hands doing the work. No juniors. No handoffs. I pick up the phone when you call.
The full range. Used where it’s needed.
Every engagement is shaped around what the business actually needs. These are the areas we work across.
Marketing strategy
Most businesses have activity. Not many have a strategy the whole business actually believes in. We build strategies grounded in commercial reality — with clear priorities and a plan that can actually be executed.
Customer and revenue analysis
Understanding which customers are driving growth, which are at risk, and where the real opportunity sits. This is where Cracking the Code comes in — and it changes the conversation every time.
Sales and marketing alignment
Two teams pointing in different directions is one of the most common and most expensive problems in a growing business. We’ve fixed it more times than we can count.
Brand and positioning
Knowing what you stand for — and being able to say it clearly. To customers, to prospects, to your own team. We build brands that mean something and positions that hold.
Lead generation and campaigns
Building pipelines that actually work. Across digital, social, content, PR, direct — whatever the right channel mix is for that business and that audience.
Digital and web
Websites that generate leads. SEO that brings the right traffic. Digital activity that connects to commercial outcomes rather than vanity metrics.
Data and measurement
Building the commercial picture. What’s working, what isn’t, where to focus next. Making decisions on evidence rather than instinct.
Brochures, print and production
When the business needs something physical that does it justice. We plan it, write it, and project manage the whole thing. The right creative partners do the craft work.
Interim and project support
Sometimes a business needs someone senior in the building for a period. I step in, hit the ground running, and hand over cleanly when the job is done.
Netwalking — business conversation on the move.
Fresh air, no slides, no agenda. Often the most productive conversation a leadership team has all year.
Walking creates the kind of open, reflective space that is difficult to achieve in a meeting room. People think differently when they’re moving. Problems that seemed stuck start to shift.
It’s structured, purposeful and always business-focused. Just done somewhere that actually helps you think.
Three steps. No pressure. No contract until it feels right.
A conversation
Tell me what’s going on. I listen more than I talk. No agenda, no pitch, no preparation needed on your part.
A clear view
I’ll tell you what I think is actually happening and what I’d do about it. Straight. No padding. No consultant-speak.
We decide together
Whether and how to work together. No pressure. No contract until it feels right on both sides.